maryland | Marketing Director in Burtonsville, MD

Marketing Director

  • Mayo Clinic
  • $109,600.00 - 103,800.00 / Year *
  • 3715 Tolson Pl
  • Burtonsville, MD 20866
  • Full-Time
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Marketing Director - Mayo Clinic Labs
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City
Rochester
State
Minnesota
Telecommute
No
Department
Mayo Clinic Laboratories
Position description
Responsible for the development, execution, and continuous evaluation of all marketing and communication strategies and tactics to serve key business segments of Mayo Medical Laboratories' (MML), a for-profit, business-to-business (B2B) reference laboratory business operating as part of Mayo Clinic's Department of Laboratory Medicine and Pathology. Key business segments include hospitals, laboratories, physician offices, specialty physicians, payers and partners. These segments span both domestic and international markets. Dedicated sales and service teams support the business segments and markets.
Responsible for developing the marketing strategy and tactics for all new and existing products and services. Leverages the marketing flywheel to oversee and direct the implementation of all marketing strategies including product marketing, demand generation, brand/reputation building, sales enablement and internal communication. Responsible for leading and developing all marketing staff including segment manager(s), channel manager(s), associate(s), contractor(s) and other support personnel.
Will establish marketing metrics and will be accountable for the performance of all marketing initiatives. Will collaborate regularly with sales, product management, and the executive leadership team to drive cohesive marketing strategies that support MML's revenue and margin goals to the enterprise. Drives collaboration with other diversified Mayo Clinic business activates to ensure congruent branding, voice, and market engagement. Potential for domestic and international travel up to 25% of time.
Qualifications
Bachelor's degree in business administration or relevant field of study and 9 years of progressive marketing experience in business to business (B2) or direct to consumer (D2C) marketing OR Master's degree in business administration or relevant field of study and 7 years of progressive marketing experience in business to business (B2B) or direct to consumer (D2C) marketing. Must have 2 years demonstrated management experience, preferably within a healthcare setting.
Additional qualifications
Experience in marketing of laboratory diagnostics, healthcare, or life sciences products preferred. Experience leading marketing teams and annual planning in a campaign-driven environment preferred.
Exemption status
Exempt
Compensation Detail
Education, experience and tenure may be considered along with internal equity when job offers are extended.
Benefits eligible
Yes
Schedule
Full Time
Site description
Mayo Clinic is located in the heart of downtown Rochester, Minnesota, a vibrant, friendly city that provides a highly livable environment for more than 34,000 Mayo staff and students. The city is consistently ranked among the best places to live in the United States because of its affordable cost of living, healthy lifestyle, excellent school systems and exceptionally high quality of life.
Category
Clinical Labs and Research
Job posting number
103997BR
Recruiter
Paige Weiland
Equal opportunity employer
Mayo Clinic is an equal opportunity educator and employer (including veterans and persons with disabilities).

Bachelor's degree in business administration or relevant field of study and 9 years of progressive marketing experience in business to business (B2) or direct to consumer (D2C) marketing OR Master's degree in business administration or relevant field of study and 7 years of progressive marketing experience in business to business (B2B) or direct to consumer (D2C) marketing. Must have 2 years demonstrated management experience, preferably within a healthcare setting.

Experience in marketing of laboratory diagnostics, healthcare, or life sciences products preferred. Experience leading marketing teams and annual planning in a campaign-driven environment preferred. Exemption status Exempt Compensation Detail Education, experience and tenure may be considered along with internal equity when job offers are extended. Benefits eligible Yes Schedule Full Time Site description Mayo Clinic is located in the heart of downtown Rochester, Minnesota, a vibrant, friendly city that provides a highly livable environment for more than 34,000 Mayo staff and students. The city is consistently ranked among the best places to live in the United States because of its affordable cost of living, healthy lifestyle, excellent school systems and exceptionally high quality of life. Category Clinical Labs and Research Job posting number 103997BR Recruiter Paige Weiland Equal opportunity employer Mayo Clinic is an equal opportunity educator and employer (including veterans and persons with disabilities).



* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.